Purina Licenses The oneCARE Company to Launch
ProCare™ Products, Provide Smart Innovating Pet Care
New line to include training pads, carpet and upholstery cleaners
Atlanta, Ga.—Bringing home a new pet is an exciting time and most pet owners want only the very best for the newest member of the family. To make sure the experience is a good one, The oneCARE Company has teamed up with Purina to launch a new line of products: Purina ProCare™. The line, designed to make pet care easier, will be unveiled at this year’s Global Pet Expo and includes Ultra Dry Advanced Training Pads and Pet Stain & Odor Eliminator for carpet and upholstery.
“One of the first things we teach our new pets are the ‘rules’ of the house, including housetraining,” explains Jennifer MacLean, oneCARE’s marketing director for pet care products. “The keys to successful housetraining are consistency and patience, along with a well-established routine. For many pet owners, that often means some period of time spent paper training.”
The earliest stages of housetraining are the most important, as puppies need to go more often than their full-grown counterparts. But, veterinarians attest that paper training can help maintain good habits as it helps keep puppies in a routine, while allowing owners a bit more freedom with their schedule.
Traditional paper training products often leave pet owners with a mess to clean. To help with that, oneCARE is introducing the Purina ProCare™ Ultra Dry Advance Training Pads. The new pads are the result of innovative design concepts, from the product itself and even the packaging. They feature exclusive DryStep™ microweave technology designed by experts for superior speed of absorption and ultimate dryness, eliminating unsanitary tracking.
Here’s how it works:
- · Thousands of one-way microfunnels quickly channel urine into the core, trapping it there and keeping the surface dry
- · The super-absorbent gel core provides maximum absorbency, keeping puppy’s paws clean
- · Pads contain a natural puppy attractant as well as a powerful odor neutralizer
- · A leak-proof backing also protects floors and carpets
The pads are available at pet specialty retail stores in 10-count, 30-count and 50-count quantities and come in an easy-to-store box for convenient dispensing.
Even the Best Pets Have Accidents
To help in those instances, oneCARE is also introducing the Purina ProCare™ Pet Stain & Odor Eliminator for carpet and upholstery. The new cleaner features superior pro-enzyme technology, a unique six-enzyme blend designed by experts that breaks down stains and eliminates odors safely and naturally, and is certified by The Carpet & Rug Institute and performance is guaranteed.
The dual action cleaner lifts pet soils from and cleans surface carpet fibers for easy removal while the odor-eliminating technology destroys surface odors on contact. The enzymes and bacteria continue to break down deep-set stains and the source of odors until they’ve been completely eliminated; thorough odor removal discourages pets from remarking. Designed for use on carpet, upholstery, pet beds, litter boxes and any water-safe surface, the Purina ProCare™ Pet Stain & Odor Eliminator is safe for use around children and pets.
In addition to debuting and demonstrating these items, oneCARE will also highlight the full line of Purina ProCare™ stain and odor products, including Oxy Pet Stain & Odor Eliminator and Stain & Odor Eliminator for hard surfaces, as well as a variety of Purina pet shampoos, including Gentle Care Puppy, Deep Deodorizing and Moisturizing Oatmeal.
For more information about these products, please visit oneCARE on March 16-18, 2011 at the Global Pet Expo in Orlando, Fla., at Booth #1957 or visit them online at www.onecareco.com.
About The oneCARE Company
The oneCARE Company was founded in 2007. Its stable of brands is more than 500 products strong and includes leading products in the laundry, pet and cleaning consumer product categories. Flagship products include Evercare and Dryel. The company continues to introduce new products to the housewares industry. oneCARE is headquartered in Alpharetta, Ga.
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