Pet News:Press Release, Predicts Top Pet Trends for 2011

Press Release

For Immediate Release: Ocean Grove, NJ

Pet News: Pet Lifestyle Experts Predict The Top 5 Pet Trends for 2011

Economists and marketers take note! Pet lifestyle experts and show hosts Robbin and Joseph Everett predict the top 5 pet trends for 2011.  The pet industry power house couple spent time analyzing trends and researching data in the pet industry.  Joseph Everett stated, “There are definite trends emerging for the coming year.  The economy, the environment and the state of mind of the average consumer are all contributing factors patterns emerging.”  Co-host and wife Robbin Everett stated, “The upcoming year will be extremely interesting in terms of what people have come to expect when making purchasing decisions.”

The Everetts predict the emerging trends are as follows:

1.)  An increase in savvy consumers will push brands to fully disclose and maximize nutritional content while making more natural pet food and snack choices widely available at reasonable prices.

Not everyone has access to a specialty store or can afford high price pet food, but consumers will continue to analyze what is available in the grocery store, making “Natural” or “Organic” choices when they are available and within a price range they can afford.  Robbin Everett explained, “People want to make informed decisions regarding pet nutrition.  They are becoming more sophisticated and educated regarding the nutritional needs of their pets.”

2.) Web TV and  Pet Bloggers  will become more influential  regarding buying decisions.

The world will continue to become smaller as social media becomes more predominant in the lives of pet pawrents.  On line communities, Web TV, YouTube, blogs, Twitter and Facebook disseminate information at lightening speed.  Pawrents can access information about pet products, health and training instantly via the web. Now with laptops,  iPads, and web access via phone, information can be accessed in the store, car or coffee shop.

As the influence of the Pet Blogging community increases with award event such as The Pet Blog Awards and conferences such as Blog Paws, advertising dollars will increase in the Web TV and Blog arenas.  “Pet product manufactures are still trying to figure out the nuances of social media.” Robbin stated. Joe explained, “We are currently working with pet related brands to increase their visibility via social media. The inquires we are receiving from major manufacturers are trending toward ground breaking, paradigm shifts and partnerships for projects that will be so different from anything the marketplace has seen before.  The old boy’s club, traditional way of thinking will lead to a slow painful death of some brands.  They will realize that they missed the boat in a few years.” Robbin agreed, smiled and added, “The winners in the 2011 pet marketplace will be those who are like ‘Star Trek’…they bravely go where no brand has gone before.”

3.) The availability of Educational Toys for Pets will increase.

Pet consumers consider their pets their “Furbabies”.  Joseph Everett explains, “As the Baby Boomer generation ages and becomes empty nesters, they will look for stimulating activities for their pets.  We already see an increase in scheduled activities such as agility and play dates, so the market for educational toys for pets is a natural progression as awareness for pets to be mentally stimulated and challenged increases.”

4.) Green Awareness will increase driving the eco-friendly market place to new heights in 2011.

Some eco-friendly choices are available in the market place for pet beds, clothing, toys and collars, but many more will emerge.  The BP oil disaster has reignited awareness in the collective consciousness of the pet consumer.  Joseph Everett explained, “Watching the mayhem that humanity reeks on the animals in the environment will drive 2011 into the biggest eco-conscious pet marketplace ever.”  Robbin agreed adding,   “Eco-friendly cat litter and eco-friendly dog poop bags are two hot product categories to watch.  Durable, well made eco-friendly pet accessories such as collars and beds will also increase in demand.”

5.) Economical Whimsy Will Prevail

Fun, safe, inexpensive products with a sense of humor will help people relax and have fun with their pets.  Items such as colored pet fur styling aids to give Fido a blue Mohawk,  trendy bandanas and pet collar charms will make Pawrents feel good about pampering their pets. Robbin explained, “Consumers do not have huge amounts of disposable income for extras right now.”  Joseph added, “Pet Parents want to pamper and show off their best friends.  A little bling will be the thing Pawrents are looking for to make their anipals feel special.” is the #1 Pet Web TV Show in the world, watched by millions of pet lovers in over 35 countries.

Watch The Everetts discuss Pet Trends for 2011 in this special episode of

To schedule an interview with Robbin and Joseph Everett, email

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Posted by on Dec 31 2010. Filed under Animal Reality, Dog News, Dog News, Dog News, Green & Organic Pet, Lessons Learned, Pet Behavior, Pet News, Pet Nutrition, You are a "Cat Person". You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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7 Comments for “Pet News:Press Release, Predicts Top Pet Trends for 2011”

  1. Superb post Pet News:Press Release, Predicts Top Pet Trends for 2011 … , where did you come up with the knowledge in this blog post? Im pleased I found it though, ill be checking back soon to see what other articles you have.

  2. Thanks for the props. We are pet lifestyle experts and our research through various sources and interviews brought us to our conclusions and predictions. We also filmed a show about the topic at Have a great day and woofy woo!

  3. Good Post! I think the relationship between pets and the people who love them is definitely changing. Hopefully the days of seeing dogs perpetually chained up in backyards is coming to an end. My doxie is definitely my furbaby and I do think of him as my child. Thanks for the info!

  4. Got your crystal ball out? Everyone makes predictions this time of year & this cool site predicts 2011 pet trends!

  5. Interesting post from Lookie Lou — one of the top trends is pet bloggers becoming more influential in buying…

  6. Jen

    Wonderful prediction!
    Happy New Year Lookie Lou and the Tppc.TV crew!
    Jen´s last blog post ..New Year Resolutions

  7. Thanks so much! Same to you and the adorable Newfie crew!

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