Ellen Degeneres’ Pet Food Company to Host NYC Pop Up Shop to Help Pets

Press Release 

Halo, Purely for Pets to Host NYC Pop Up Shop to “Do Good” for Pets

Ellen DeGeneres’ Pet Food Company’s City Tails –NYC Promotion

Celebrates People and Pets Together


Ellen DeGeneres and her pets (photo: peoplepets.com)

Ellen DeGeneres and her pets (photo: peoplepets.com)

New York, NY – May 22, 2013 – Halo, Purely for Pets, the natural pet food company co-owned by Ellen DeGeneres, is taking its philanthropy efforts to the streets of New York City.

Halo, known for its corporate social responsibility and innovative marketing practices, is hosting a “Pop up Shop” May 29- June 26, 2013, at The Corner, located at the Roger Smith hotel, 501 Lexington Ave. at 47th St.

The month long event, “Halo City Tails – NYC,” unites pet lovers, provides easy ways for visitors to help pets in need, and engages customers with the Halo brand and mission to give back to the community.

Pop up Shop visitors can meet adoptable pets from local shelters and rescues, enter weekly raffles, attend pet performances and hear from experts like Dr. Marty Becker, “America’s Veterinarian,” who will speak to pet parents and sign copies of his books on June 21.

“I’ve never seen a company do anything quite like this, so I wanted to be part of Halo’s effort to help pets and the people who love them,” says Dr. Becker, whose current focus is “taking the pet out of petrified….and putting pets back into practices.”

New Yorkers and visitors alike can “pop in and do good” for pets by supporting the Halo Pet Foundation through charitable contributions. Donors receive merchandise from the Ellen Show, chances to win prizes like shelter donations, tickets to see the Ellen Show in Los Angeles, and more.

The excitement isn’t limited to the Big Apple. Through a social media “Check in for Charity” campaign, pet lovers around the nation can participate in City Tails and “do good for pets” by visiting Halo retailers for a chance to win their favorite shelter 10,000 meals of Halo fromFreekibble.com.

And, 100% of donations to the Halo Pet Foundation are granted to animal welfare and rescue groups. Halo, Purely for Pets underwrites all operating expenses.

Halo co-owner Ellen DeGeneres is well known for her efforts on behalf of pets, as is the company. “Pet adoption is something I’m extremely passionate about.  I believe that by working together, we can find good homes for the millions of homeless and abandoned pets out there,” DeGeneres says.

The official kibble sponsor of Freekibble.com, Halo donates 1.5 million meals to shelter pets each year. The company partnered with the U.S. Postal Service to donate 1 million meals to shelter pets in support of the Adopt a Shelter Pet stamp in 2010. Halo is also the sponsor of the first two episodes of the PBS special “Shelter Me,” in 2012 and 2013 (airing now), to inspire adoption of pets from shelters.

Nearly 100 Halo retailers across the city look forward to participating in City Tails. For every dollar’s worth of Halo pet food that customers buy during the event, Freekibble.com will donate one meal of Halo Spot’s Stew to a New York area shelter. City Tails has information about participating Halo retailers and Halo food coupon giveaways (only redeemable at Halo retailers).

“We are deeply thankful for the support of our customers and retailers, and wanted to find another meaningful way to share our brand and further our company’s philanthropic impact,” says Steve Marton, Halo’s CEO. “So we’re taking to the streets of New York to promote adoptable pets, give access to leading pet care experts, and give people an easy way to ‘do good’ for pets.”

For an updated calendar of events, hours and participating New York retailers, visit: http://www.halopets.com/citytails.

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