Press Release
For Immediate Release: Ocean Grove, NJ
Pet News: TPPC.tv Pet Lifestyle Experts Predict The Top 5 Pet Trends for 2011
Economists and marketers take note! Pet lifestyle experts and TPPC.tv show hosts Robbin and Joseph Everett predict the top 5 pet trends for 2011. The pet industry power house couple spent time analyzing trends and researching data in the pet industry. Joseph Everett stated, “There are definite trends emerging for the coming year. The economy, the environment and the state of mind of the average consumer are all contributing factors patterns emerging.” Co-host and wife Robbin Everett stated, “The upcoming year will be extremely interesting in terms of what people have come to expect when making purchasing decisions.”
The Everetts predict the emerging trends are as follows:
1.) An increase in savvy consumers will push brands to fully disclose and maximize nutritional content while making more natural pet food and snack choices widely available at reasonable prices.
Not everyone has access to a specialty store or can afford high price pet food, but consumers will continue to analyze what is available in the grocery store, making “Natural” or “Organic” choices when they are available and within a price range they can afford. Robbin Everett explained, “People want to make informed decisions regarding pet nutrition. They are becoming more sophisticated and educated regarding the nutritional needs of their pets.”
2.) Web TV and Pet Bloggers will become more influential regarding buying decisions.
The world will continue to become smaller as social media becomes more predominant in the lives of pet pawrents. On line communities, Web TV, YouTube, blogs, Twitter and Facebook disseminate information at lightening speed. Pawrents can access information about pet products, health and training instantly via the web. Now with laptops, iPads, and web access via phone, information can be accessed in the store, car or coffee shop.
As the influence of the Pet Blogging community increases with award event such as The TPPC.tv Pet Blog Awards and conferences such as Blog Paws, advertising dollars will increase in the Web TV and Blog arenas. “Pet product manufactures are still trying to figure out the nuances of social media.” Robbin stated. Joe explained, “We are currently working with pet related brands to increase their visibility via social media. The inquires we are receiving from major manufacturers are trending toward ground breaking, paradigm shifts and partnerships for projects that will be so different from anything the marketplace has seen before. The old boy’s club, traditional way of thinking will lead to a slow painful death of some brands. They will realize that they missed the boat in a few years.” Robbin agreed, smiled and added, “The winners in the 2011 pet marketplace will be those who are like ‘Star Trek’…they bravely go where no brand has gone before.”
3.) The availability of Educational Toys for Pets will increase.
Pet consumers consider their pets their “Furbabies”. Joseph Everett explains, “As the Baby Boomer generation ages and becomes empty nesters, they will look for stimulating activities for their pets. We already see an increase in scheduled activities such as agility and play dates, so the market for educational toys for pets is a natural progression as awareness for pets to be mentally stimulated and challenged increases.”
4.) Green Awareness will increase driving the eco-friendly market place to new heights in 2011.
Some eco-friendly choices are available in the market place for pet beds, clothing, toys and collars, but many more will emerge. The BP oil disaster has reignited awareness in the collective consciousness of the pet consumer. Joseph Everett explained, “Watching the mayhem that humanity reeks on the animals in the environment will drive 2011 into the biggest eco-conscious pet marketplace ever.” Robbin agreed adding, “Eco-friendly cat litter and eco-friendly dog poop bags are two hot product categories to watch. Durable, well made eco-friendly pet accessories such as collars and beds will also increase in demand.”
5.) Economical Whimsy Will Prevail
Fun, safe, inexpensive products with a sense of humor will help people relax and have fun with their pets. Items such as colored pet fur styling aids to give Fido a blue Mohawk, trendy bandanas and pet collar charms will make Pawrents feel good about pampering their pets. Robbin explained, “Consumers do not have huge amounts of disposable income for extras right now.” Joseph added, “Pet Parents want to pamper and show off their best friends. A little bling will be the thing Pawrents are looking for to make their anipals feel special.”
TPPC.tv is the #1 Pet Web TV Show in the world, watched by millions of pet lovers in over 35 countries.
Watch The Everetts discuss Pet Trends for 2011 in this special episode of TPPC.tv
To schedule an interview with Robbin and Joseph Everett, email info@tppc.tv
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