AnnieWear, Animal-Themed Infant & Toddler Clothing and Gifts E-Retailer Gives Back!

Roland and Annie the dog (photo)

Roland and Annie the dog (photo)

How do you combine your love of animals and desire to help animal rescues with your passion for business and wrap it up into a kids’ online store with a mission? With, that’s how!  Inspired by a rescue dog named Annie, the store offers unique, high quality and just plain adorable animal-themed items that give back. When you shop at portions of sales are donated to animal rescues. In it’s first year donated more than $3,000 to these needy organizations. was launched in 2010 by Laurene Parlatore, when she and her husband Bill adopted a rescue dog named Annie. Around the same time, they became an aunt and uncle and pursued baby gift shopping with great enthusiasm. Realizing how similar babies and animals are − sweet, innocent and vulnerable − AnnieWear blends the two and fills a need for cute, animal-themed, and fun baby and toddler gifts that have greater meaning.

“The distinguishing feature to the business is that from day one, it supports animal rescues and animal education programs” says Laurene Parlatore. “The more we sell, the more we can give to the rescues which are so desperately trying to save unwanted, abandoned and even worse, abused animals. We started with our own line of onesies and t-shirts, then began the search to find complimentary products from companies that we like and trust. You can’t help breaking into a big smile when you see an AnnieWear onesie with little Annie’s likeness and charming sayings “Good Boy, Good Girl”, or feel you’re making a difference when you buy a toddler t-shirt proclaiming “My Kitty is Adopted: Rescue Shelters Rule.”

When you need a special gift for that special little someone in your life and you want it to mean something more, shop at Your gift recipient will be truly touched by your generosity in every way!

Awww! Super cute AnnieWear (Photo)

Awww! Super cute AnnieWear (Photo)

For more smiles and to learn more about Annie, you can view her videos Annie Tales: The Adventure of a Rescue Puppy at and on You Tube.  You can also become her fan on Facebook and follow her on Twitter.

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Posted by on Jan 27 2011. Filed under Act of Kindness, Cuteness Alert!, Good People Doing Good Things!, Pet News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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3 Comments for “AnnieWear, Animal-Themed Infant & Toddler Clothing and Gifts E-Retailer Gives Back!”

  1. AnnieWear, Animal-Themed Infant & Toddler Clothing and Gifts E-Retailer Gives Back!

  2. […] This post was mentioned on Twitter by LookieLouDog, Lori. Lori said: AnnieWear, Animal-Themed Infant & Toddler Clothing and Gifts E-Retailer Gives Back! […]

  3. Mike Kucklinca

    This is a wonderful story & great Company with a novel idea! Hope they do well. I’ll be buying from them very soon.

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